social media

Step 4: develop your brand You are not alone to struggle with developing branding. It's one of those things that seem so hazy and vague that it's hard to point your finger at. Is it a logo? The colors on your website? Your motto? It's all of that and more. Here are some things to keep in mind when thinking about your brand. Well done, the branding makes every post, photo upload, and social media update instantly recognizable as yours. That's what sets you apart --- the thoughtful use of: • Tongue • Colours • Fonts • Attitude • personality And for photos, this means that the composition, style, filters, and other elements are as consistent as possible. Step 5: Create a content strategy Perhaps you need to develop a content marketing strategy in case of using Instagram for your business. To do this, first decide how often you want to post daily or weekly. Some trainers post once a week and others many times a day. You have to be consistent regardless of the method you choose. And follow this content design guideline: Have a third of your posts related to your branding, a third to share content from influencers or your users, and a third to actually sell your product or service: a) Branding: To help your followers to get to know you as a brand, state your values, your mission, and the “why”. b) Share: This includes reposting your followers' posts (and, of course, giving them credit). Followers love when you repost their pictures. It makes them feel validated and valued by your brand. Reposting pictures of influencers will help you get noticed by them. c) Selling: Selling messages shouldn't be intrusive and should reflect your brand's personality. Use lifestyle photos of your products and / or services to show them how your product or service would improve their lives. Using a content strategy in combination with a content calendar can keep you organized and help you present your content in a way that will benefit your business and your customers. A content calendar has different formats such as an Excel spreadsheet, a Google Doc, or a WordPress calendar plugin. Also, there are a lot of content calendars available online. Choose one and use it to map your content depending on your marketing and content strategy. There are also products like "The Ultimate Content Creation Toolkit" that help you find topics for your content, create a combined marketing and content strategy, and organize everything on a schedule for planning. Step 6: start (or join) a conversation All social networks are about relationships. Ultimately, it's not about making sales, getting more subscribers, or driving traffic. It's about building a real connection with individual people. All of these other things - sales, traffic, and subscribers - are the result of your connections. And what's the easiest way to connect and build a relationship? Start with the following actions: • Like and share content you touch • Appreciate those who inspire you • Follow the persons who have valuable things to say and share • You should say, do, and share valuable things In summary Instagram is a social platform that you can use in spite of your products or services. It's a simple but powerful platform to get engaged subscribers, targeted leads and additional sales. By creating an Instagram business profile and taking advantage of its many features, you have another way to stand out from a whole new audience.