Promoting a professional brand is very important in the
environmental, engineering or construction industry. Industry leaders and
employers may use digital platforms to connect, engage and collaborate, but building
a strong online presence is a basic factor to staying current in today's
strategies. Being active online will give you a slight advantage, separating
you from other colleagues in your niche.
As you advance in your career, here are 3 unique ways to
position yourself as an expert and leader in your respective industry:
1- Develop a presence on blogs
Building a blog is one of the best ways to consolidate your
expertise in the environmental, engineering or construction industry. According
to HubSpot, blogs have been ranked as the 5th most reliable source for accurate
information. Blogs allow you to share useful content with your
colleagues, influencers and those looking to expand their careers in these
areas. As a result, you will build customer loyalty while developing an
impressive online presence.
Choose a blogging platform such as WordPress or Medium to
create your own blog. Brainstorm topics, common questions, and issues that are
known in your industry for designing blog content ideas. Establish a blogging
schedule and be consistent. With a regular blogging pace, you'll create a
message box to share with your social networks, share with colleagues, and
introduce future employers as you advance your career.
Finally, syndicate your blog posts on LinkedIn Pulse for
greater visibility. This is a great way to consolidate your authority in the
industry and put yourself in front of an endearing audience.
2- Share informative social media posts
A whopping 92% of merchants share that social media is
important to their business. Brands leverage social media marketing to
increase brand awareness, connect with their audience, and attract customers to
their websites. As more consumers use their social networks to interact with
businesses, it is important that brands come to their audience.
Similarly, social media can be a viable platform for
developing your professional brand. You see, you never know who is in your
social network who can connect you with a new career advancement opportunity.
With your social media strategy, you can post valuable content to educate,
inform and inspire
In fact, here are some ideas for developing your presence on
social media while moving forward in your career:
• Post relevant content that your subscribers can use.
Answer questions, share tips, or post facts deemed useful for those in your
niche
• Share industry news to inform your audience about current
events. Submit your opinion or opinion to make it authentic. Take a step further
by going to Live Live to catch the attention of newsfeeds
• Inspire your audience by posting quotes. You can find them
on Google Images or create your own using Canva
• Organize and share authoritative content related to the
environment, engineering or construction. You will be considered a reliable
source, encouraging people to visit and commit to your page regularly
• Keep it simple with your messages. The key on social media
is consistency and quality. Depending on the network, you can publish only once
a day (LinkedIn) or twice (Facebook, Instagram, Google+) and be effective
3 Post useful videos on YouTube
There is a plethora of benefits to using video to build your
professional brand. Video has a way to draw viewers into your message and allow
them to experience your personality. People appreciate video because it is
transparent, original and easy to digest. Although some people prefer to read
your blog post or social media content, many opt for video.
Finally, videos help strengthen your confidence and
communication skills. The more videos you create that share relevant content in
your industry, the better your oral communication skills will be.
Use this to your advantage for your career. Create and
upload YouTube videos related to your industry. Use the same strategy in blogs
to offer video topics. To increase exposure, be sure to share your videos on
your social networks. In addition, include popular keyword phrases that your
audience will use when searching on YouTube for your topic.
Developing a video strategy for your professional brand will
separate you greatly from other industry colleagues who rely on a single
platform to cement their credibility.
Conclusion
A lot of your colleagues do not optimize digital strategies
to excel in their careers. Whether you are in the environmental, engineering or
construction sector, you will find that these tactics will help you stand out
and be noticed. You will improve your portfolio while positioning your
professional brand for future success.
Make a commitment to add each element in the promotion of
your mark. Maintain a consistent blogging calendar to present your expertise.
Leverage social media to connect and deliver valuable content that your
subscribers can use. Then add videos to bring authenticity to your message
while attracting a much wider audience.
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