Advice To Businesses Using WordPress Who Are Worried About Security

I have this client who I affectionately call "The WordPress Worry Wart." Why? Because this guy's entire business, product line, brand, and web presence is completely wrapped up in his WordPress website. All of which was well and good at first 5 years ago. But the bigger he gets, the more he relies on it all working, and the more his income is tied up into the software, the more vulnerable he feels, the more at risk his business is from being obliterated by a jealous hater or hacker, and the more he worries about it. Can't say as I blame him for the worrying part though. Personally, I think WordPress is a huge advantage for online marketers. It's simplicity is unmatched. And I've used it myself for years, and still do in some ventures. But it's also riddled with security problems, especially because it's the #1 platform and is the most targeted by hackers. Not a big deal if you're a mommy blogger doing it for fun. But if your entire business is bound by blood to WordPress? It's definitely a problem. And the reason it's a problem is because of all the security "holes" it has, and that constantly have to be plugged in and fixed. And my client is (rightfully so!) afraid because he goes in and he updates it and all of a sudden his server crashes. He's had that happen numerous times where he updated a plugin in and the whole thing comes crashing down. This is nothing against WordPress, it's just the nature of software. I've seen it happen when I did my time as a Nuclear Engineer for the Navy as well as when I ran a $12 million budget working for Encyclopedia Brittanica as a software developer. And so there's just this anxiety he has about WordPress. It's supposed to be simple and it is. But when it comes to running an ever-growing and eer-expanding business, with multiple plugins and security patches it doesn't always work together in perfect harmony. The solution? Mobile apps. Mobile apps are Web 3.0 in my opinion. And in five to ten years businesses will have some kind of app if they want to stay competitive. They have very few - if any - of the security problems web based content management platforms have. They make consuming content ridiculously easy since everyone has their phones with them all the time, everywhere they go. And whether someone likes it or not, the statistics don't lie. The most recent stats show the average person touches their mobile phone 2,617 times per DAY. They are always within 3 feet of their phones, even when eating, driving, traveling, exercising, dressing, shopping, waiting for appointments, sleeping, or while in the bathroom. That's why 70%+ of digital content is consumed on a phone. And 92% of the time people are on their phone they are in a mobile app. That means that is where your customers are. It doesn't mean not to use WordPress or an HTML website for some of your business's needs. But when it comes to content consumption, why not go where they are already going, and do it in a way that is protected from the hackers always trying to bring good businesses down? The evil forces that attack WordPress and other popular content management platforms aren't really a problem when a mobile app is set up & maintained correctly. And while it costs tens of thousands of dollars to develop and maintain a mobile app, my Learnistic software lets your business have your own mobile app for less than the cost of your monthly cable bill. Article Source: http://EzineArticles.com/10399601

How to use digital strategies in the construction industry for building a professional brand

Promoting a professional brand is very important in the environmental, engineering or construction industry. Industry leaders and employers may use digital platforms to connect, engage and collaborate, but building a strong online presence is a basic factor to staying current in today's strategies. Being active online will give you a slight advantage, separating you from other colleagues in your niche.

As you advance in your career, here are 3 unique ways to position yourself as an expert and leader in your respective industry:

1- Develop a presence on blogs

Building a blog is one of the best ways to consolidate your expertise in the environmental, engineering or construction industry. According to HubSpot, blogs have been ranked as the 5th most reliable source for accurate information. Blogs allow you to share useful content with your colleagues, influencers and those looking to expand their careers in these areas. As a result, you will build customer loyalty while developing an impressive online presence.

Choose a blogging platform such as WordPress or Medium to create your own blog. Brainstorm topics, common questions, and issues that are known in your industry for designing blog content ideas. Establish a blogging schedule and be consistent. With a regular blogging pace, you'll create a message box to share with your social networks, share with colleagues, and introduce future employers as you advance your career.

Finally, syndicate your blog posts on LinkedIn Pulse for greater visibility. This is a great way to consolidate your authority in the industry and put yourself in front of an endearing audience.

2- Share informative social media posts

A whopping 92% of merchants share that social media is important to their business. Brands leverage social media marketing to increase brand awareness, connect with their audience, and attract customers to their websites. As more consumers use their social networks to interact with businesses, it is important that brands come to their audience.

Similarly, social media can be a viable platform for developing your professional brand. You see, you never know who is in your social network who can connect you with a new career advancement opportunity. With your social media strategy, you can post valuable content to educate, inform and inspire

In fact, here are some ideas for developing your presence on social media while moving forward in your career:

• Post relevant content that your subscribers can use. Answer questions, share tips, or post facts deemed useful for those in your niche

• Share industry news to inform your audience about current events. Submit your opinion or opinion to make it authentic. Take a step further by going to Live Live to catch the attention of newsfeeds

• Inspire your audience by posting quotes. You can find them on Google Images or create your own using Canva

• Organize and share authoritative content related to the environment, engineering or construction. You will be considered a reliable source, encouraging people to visit and commit to your page regularly

• Keep it simple with your messages. The key on social media is consistency and quality. Depending on the network, you can publish only once a day (LinkedIn) or twice (Facebook, Instagram, Google+) and be effective

3 Post useful videos on YouTube

There is a plethora of benefits to using video to build your professional brand. Video has a way to draw viewers into your message and allow them to experience your personality. People appreciate video because it is transparent, original and easy to digest. Although some people prefer to read your blog post or social media content, many opt for video.

Finally, videos help strengthen your confidence and communication skills. The more videos you create that share relevant content in your industry, the better your oral communication skills will be.

Use this to your advantage for your career. Create and upload YouTube videos related to your industry. Use the same strategy in blogs to offer video topics. To increase exposure, be sure to share your videos on your social networks. In addition, include popular keyword phrases that your audience will use when searching on YouTube for your topic.

Developing a video strategy for your professional brand will separate you greatly from other industry colleagues who rely on a single platform to cement their credibility.

Conclusion

A lot of your colleagues do not optimize digital strategies to excel in their careers. Whether you are in the environmental, engineering or construction sector, you will find that these tactics will help you stand out and be noticed. You will improve your portfolio while positioning your professional brand for future success.

Make a commitment to add each element in the promotion of your mark. Maintain a consistent blogging calendar to present your expertise. Leverage social media to connect and deliver valuable content that your subscribers can use. Then add videos to bring authenticity to your message while attracting a much wider audience.

Creating a brand for starting your business

Although you've been busy creating and planning to start your business, you need to take the time to think about who you are and who you are. It's the brand identity of your business and early planning can help you develop the message your customers will remember about your business and its products and services.

Creating a brand takes into account all aspects of your business to develop a message that is memorable as well as indications of what you are doing. It means who you are, what you represent, and can make a difference in the decisions you make now and in the future.

Calling your key client

When you start brainstorming about your brand, you need to think about your ideal client. Your brand must identify directly with this target market and be something they can relate to. Think about your target market and what helps them recognize your business as they prefer and buy. Use a wording that interests them and that will help them build a relationship that will seduce while explaining your brand in a concise and interesting way.

Using jargon or unfamiliar words that do not strike a note with your customers may be a mistake. Keep it simple and use words that drive your audience while educating them about what you do. You want to make sure that your brand is in tune with your ideal customer so that he or she can remember your business and be persuaded to buy from you because starting your business shares the same values.

Examine your competition

It's also a good thing to get an idea of what your competitors are doing well with their branding. Investigate and deepen in ideas that your competitors have incorporated into their brand. How do these brands relate to customers? What works? Which is not? This small research work can be beneficial to help you develop your own brand because you can take key features that are beneficial and integrate them into your own brand.

It can also help you avoid brand concepts used by your competitors that are not as strong as they might be. Consider where your competition is missing the mark and write down those areas of improvement with your own branding strategy.

Celebrate your individuality

You will also want to highlight the elements of your business startup that stand out. What makes you unique? Why are you different from the competition? These cornerstone separators are what you need to focus on with your brand. They can help you tell your story to your customers and stand out from the crowd in your niche.

This is where you celebrate what makes your business startup so special and make it a part of your brand message. Let your customers know that the particular aspect they can find with your business and not another can be a powerful part of your brand recognition. This can not only give you a head start, but it can also be the only deciding factor for which one customer chooses your products and services over another.

Allow yourself to celebrate these stand out features and make sure your customers know them easily by seeing them in your logo, advertising, promotions, and marketing strategy. It should be your brand name and why you're in business, to start.

Give yourself some personality

Your brand should be the only thing customers say about your business. They should be able to recognize your logo and the keywords you have chosen to align with your brand. This should clarify the vision of starting your business and help your customers understand what you are doing. Try to instill a certain personality in your company so that your clientele can contact you emotionally.

Appealing to the senses of your customers can be beneficial and allow you to show your personal side too. The more you can show your customers that you are a business they need to buy and follow, the more successful your startup will be. Your brand will set the stage for starting your business now and in the future. It will give you the direction and will be the only factor determining the role of your company in the market.

Be concise and consistent

When you have determined the exact mark for starting your business, now is the time to use it to your advantage. Align your marketing strategy with your brand message and make sure you include it in all your promotions. The more you can increase the visibility and visibility of your brand, the more impact it will have on your customers.

Many companies are moving away from their brand image, leaving customers confused as to what the business is all about. Quickly get in the way of using your brand in all media platforms and promotions to make sure you send the right message clear and concise in its actions.

Be consistent in your brand and make sure your entire team lives up to what the brand represents and means. Explain to your staff how to use the brand in each interaction so they can convey the message to your customers.

Having a brand that signifies what your start-up business stands for at the very beginning can eliminate cross-signals about your business and the products and services you sell. It can create a clear definition of who you are as a business and ensure that you develop a suite with your customers right out.Taking the time to develop a branding strategy brings your startup business to life and will definitely define your business among your customers.

3 top reasons for establishing online brand

A unique online branding is vital to fulfill the effectiveness and success of the internet marketing. It will help you to get the advantage over other marketers for three top reasons:
1 - Allows your voice to be more 'distinct

Branding yourself or your business makes you stand out. Branding enables the people who you are addressing to hear you better. Your voice will be over the noise of the internet so the people tend not to associate you with the rest of the crowd. This increases the effectiveness of your marketing in addition to your bottom line.
2 - Forces you to maintain a focus on your identity and purpose

Marketing on the internet requires you to maintain a focus on what you are trying to do and who you are trying to communicate with. Developing a unique brand increases your efficiency and effectiveness because it forces you to focus on a particular marketing strategy. Branding efforts help you to know the direction you want to take and remind you of it.
3 – Builds a reputable image with your customers

Credibility is the most important aspect when working on the internet. Branding is based on developing and reinforcing a positive reputable image with the internet community. The reputable image is a major hindrance that all online marketers have to contend with. When you successfully accomplish it you can build a strong, reliable and unique identity that the internet users will recognize.
Some internet marketers may see online branding as a distraction not a help. The fact is that online branding enables you to establish a unique identity and minimize the amount of competition you face. It also helps you to be noticed and don’t get lost, or at least overlooked in a sea of online marketers in addition to other benefits. Establishing a unique brand needs to be considered and have a prominent place in your current marketing strategy instead of neglecting it.

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The strategy of building personal brand online via social media sites

Personal brand online is so essential and vital to any online business. It is one of the reasons for using social media sites to grow your business. Thus using media sites is not a waste of time for personal, corporate or consumer branding.Steps of building personal brand online:

1 – Connect your web presence
All your media sites should have a consistent branded presence to enable the users of your page to interact with a true presence.

2 – Hold contests by branding with Facebook fan page

Hold contests to get more people in your Facebook group. Give away a smart strategy session for the contest to build a little leadership around personal blog and attract more people to engage with you. The contests give a good chance to people who want to speak with you on the topic that you are an expert in using a different service like Skype.
3 – Engage with Twitter

Twitter is a great method to engage with people care. Let people realize that you are using this service and you are listening and you care. Utilize Search.Twitter.com to find out people’s opinions and add value to them
.4 – Successful brand stays on top to connect with social media sites and targeted audience.

Social media sites can be utilized as a marketing strategy. So you should follow top sites and read them diligently as they can generate the next big ting that can make your business different from your competitor’s business.
5 – Be consistent with a social media marketing action brand.

Targeted followership requires consistency in using social media and value based contents. Also continuous reading, producing contents 2-5 times a week and network everyday.
6 – Have patience to succeed

Patience is the road to success. It is very vital with consistency and perseverance to achieve your desire. Do not be quick to quit, a worth while work takes time to be achieved.
7 – Consider the little things

The little things have long term values and add up to a big thing. Major success begins with the minor engagements, the super thing contests, the smart production of content and the consistency.

Social media sites build your personal brand online and finally generate success regardless of your niche. Engage with your customers and create content yourself.