Blogging Tips for Beginners That Actually Work

You might have heard blogging tips like right about your passions or read about what you're feeling well if these are the only 2 things are doing your chance of creating a successful blog is slim the truth is that even if people are interested in what you're writing about it's impossible for them to visit your site if they can't find you and even if they do find you traffic is meaningless unless you can actually get them to read your content so today I'm gonna cover some important blogging tips that have helped us consistently get traffic to our blog stay tuned. What's a blogger's assemble here with it just the SCO tool that helps you grow your search traffic research your competitors and dominate your niche now well there's nothing wrong with blogging about your passions creating a successful blog goes beyond just you you should be a half decent writer understand the technical elements of blogging as well as social strategies that can help you take your blog from nothing to something so rather than giving you a popcorn bowl full of random blogging tips let's break these down into 3 buckets to help you get more traction the first bucket is all about becoming a better writer in the first at the falls in this bucket is to focus on a specific part of your niche now you might label yourself as a food blogger but by covering the topic of food as a whole you may be spreading yourself too thin for example even if you were able to publish 2 posts per day for an entire year on some topics like grilling food smoothies vegetarian diets slow cooker recipes nutrition and more it be tough to compete with larger sites are those that are just focusing on one of those topics so in my opinion it's better to focus on being a master of one then a Jack of all trades so focus on becoming the go to place people go to find smoothie recipes become the go to place where people go for grilling techniques and after you've dominated that niche audience you can try and expand to other subtopics to reach new audiences the second tip is to create content that's worth referencing referencing requires attribution an attribution in the world of blogging equals links links from other websites are important because search engines like Google use them to help decide which pages should rank high in the search engines now how do you create content that's worth referencing I've got 3 nuggets of wisdom for you the first way is to create content that's unique and interesting to your industry for example we ran an experiment where we spent over 50. $2000 on podcasts advertisements into the best of our knowledge no one had written this kind of post and this resulted in around 140 unique websites linking to this page in a short period of time another way to get people to reference your post is to include statistics H. S. blog has over 2500 back once because of a stash in this is one of the reasons why we continually published data studies there literally link magnets now we have access to a ton of data because we integrated into our suite of SCO tools which you don't need anything fancy like this to use this tip for example a good chunk up actually goes links come from stats and they're often referencing his own personal results like growing is organic traffic by 111 percent insisting conversions by 785 percent and it also works outside of the marketing which NerdWallet has nearly 29000 backlinks because of a mention of us that naturally as people blog they want to provide supporting resources that back up their claims make sure yours is in the mix finally include unique images that are worth stealing creating high quality images is heart which means that it's a point of leverage for those that are willing to put in the effort within our posts we often I custom images whether they be crafts from our data studies or illustrations that help better explain concepts not only do they create a better experience for readers but the result in links as you can see here we've got around 820 links pointing at JPEG images on our side and then another 1600 links to PNG images all right the next step is to make your post easy to read in the words of our CMO nobody likes to read they just want the information if they could download it to their brain they what and to do that you need to insure your posts are easy to read and use here are a few tips on how to do that you short paragraphs instead of big walls of text short paragraphs help readers for. Rest through your article in small and easy steps next break up long sentences because they're hard to follow break up the sentences by finding places where you use words like and because and that next use multi media in your posts so whether that be videos images or gifs they can often help illustrate your points clearer than words finally write in a conversational tone the easiest way to check this is to read your copy out loud if it sounds like you're talking to a friend you're on the right track but if it sounds like you're competing in a national debate try again the next step is to right click worthy headlines that aren't the click bait the one thing that separates your website from a user is a click fail to get clicks and you fail to get traffic now since most people will find your web page through search or social you want to craft a headline that accurately represents your article without sounding boring for example in article titled the 15 best headphones gets the point across but it's boring something like the 15 best high end headphones for under $100 is more click worthy because 8 it tells the reader that the headphones are of high quality M. B. hi end headphones are usually a lot more than $100 the next step is to write introductions using the app formula the headlines job is to get the reader to click through to the page then your intro needs the hope the men so that they'll read the rest of the post so to do that we use the app formula which stands for a line present and proof. First you need to align yourself with the reader's problem then you present your post as a solution to that problem and then you finish off with some proof as to why they should trust you here's an example from a blog in the first sentence we align ourselves with the reader by saying looking to grow your YouTube channel and attract more views we then present our solutions by saying that's the trick is to target topics with starch to me finally we ended off with proof by showing them that we've grown our you tube channel from 10000 to over 200000 monthly views in around here keep your intro short on point and focus on addressing why the readers on that page in the first place the last reading too bye have for you is to create feedback loops your first draft should never be your last at 8 trucks were known to go through a pretty rigorous editing process the writer generally starts with an online after that's approved they write their first final draft and no doubt they should think it's pretty good then someone else from our team will review their post question any claims suggest different formats or whatever anything goes at this point this usually ends up with a document that's completely highlighted in yellow with suggestions then the writer makes any necessary changes and we'll have those reviewed one last time before publishing. This feedback loop helps us to always put our best foot forward on every post we publish now if you don't have a team to work with it's worth connecting with other bloggers in your space who also want to become a better writer but don't just reach out and say Hey can you edit my post holiday yours too this kind of process can come through relationships which will expand on later for now let's move on to the more technical aspects of blogging the first step is super important and that's to write about topics people are searching for more commonly referred to as keyword research fifty one percent of all website traffic comes from organic search and if you want a piece of that traffic then you need to use keywords that people are actually searching for fortunately search engines like Google give you clues through features like auto suggest just type in a topic you want to write about you'll see a few other closely related terms there are other freemium tools out there like answer the public where you can find key words phrase this call